A domain name is also known as a web address—it is what you type into your internet browser to view a particular website. Think of it as an easy way for people to find you online, similar to how a street address is used to physically find your home or office.

A good domain name should be memorable and relevant to what your website will be about. Choose a domain name that is short and easy to spell; limit it to two or three words while being aware of how the words blend together when they aren’t capitalized. Even though the most common domain names end in .com, you can still find a great domain name with a different ending, such as .net or .biz. If you’re having trouble thinking of a name, just browse through On Target’s extensive collection of premium domain names.

Purchasing a domain name is a key component in building an online presence for your business. More people are using the internet now than ever before and creating a website with an On Target domain name will bring increased visibility and traffic to your business. If you do not own a business, you may also want to purchase a domain name to host a personal blog, share information, or host a collection of photos that friends and family can access. These are some of the most popular reasons why individuals and businesses purchase domain names:

1. Builds credibility and professionalism
2. Improves marketing and accessibility
3. Protect your brand and increase your reach
4. Drive traffic to your business (online and walk-in)
5. Indicates you are forward-thinking and current with technology